Visual Identity
Atrax
Industry
Technology
Timeline
3 months
Project Type
Visual Identity
The Goal
Objective
Atrax wanted to refresh its visual identity without changing the logo. The goal was to create a clear and consistent system that reflects the brand’s positioning as a B2B digital and technology company focused on innovation, Data analysis, research, and credibility.
The process
Approach
I developed a cohesive visual identity that communicates clarity, authority, and modernity:
Typeface: Selected Krona, a low-contrast, semi-extended sans serif chosen for its clarity and confident structure. Its readability and modern feel align well with Atrax’s professional, technology-driven positioning.
Color System: Built a palette using primary gradients for energy and innovation, supported by secondary colors and white for clarity, with accent colors guiding attention in interactive elements.
Visual Framework: Created a clean and structured system to ensure consistency across all brand touchpoints.
Method
Process and Outcome
After researching the industry and audience, I defined the typography, color system, and visual hierarchy, and documented everything in a comprehensive brand guideline. The result is a modern and scalable identity that helps Atrax communicate innovation, clarity, and authority consistently.
