Motion Design
New look Announcement - 7Up
Industry
Technology
Timeline
3 months
Project Type
Motion Design
The Goal
Objective
Create a short motion piece to announce the refreshed label of 7UP. The goal was to highlight the new look while keeping the brand’s iconic refreshing and energetic identity.
The process
Approach
The creative direction focused on simplicity and freshness. The animation centers around a smooth label transformation that reveals the new design, visually communicating the refresh. To reinforce the message, I created a copy inspired by one of 7UP’s taglines: “Menm Frèchè An Nouvo Look / New Look, Same Fresh.” This line connects the visual transformation with the brand’s core idea: the look may change, but the refreshing feeling remains the same.
Method
Process and Outcome
Studied 7UP’s brand identity and tagline for inspiration.
Designed the label transformation animation with smooth, clean motion.
Integrated the tagline-inspired copy animation to highlight the refresh.
Refined the animation and copy so the 8-second video feels smooth, lively, and leaves a refreshing, joyful impression.
